Qantas: You're the reason we fly

[Dan Collins]

Just reading about Qantas' new ad campaign

http://mumbrella.com.au/qantas-youre-the-reason-we-fly-100318

You have the opportunity to get your name put on an A380 or a 737 and for your photo to be included in ads. An interesting idea, not sure how the planes will look with names written all over them but will be something different, and something to look out for.

www.qantasyou.com

Dan

[Michael Morrison]

KLM did a similar thing last year. You could put your photo on one of their 777's

[Grahame Hutchison]

Interesting how advertising can work ...

I was surprised to see my Qantas image on the Sydney Airport Message Board Google Ad. The Ad first appeared as the normal Qantas promotion, then rolled over to the image below.

Don't know if anyone else has seen their own image ?

Is this a Google Ad personalised because my laptop is registered with the Qantas "You're The Reason We Fly" campaign, which is technically cute, or is it just one of a number of people and their image that Qantas have setup as Google Ads ?

For it to be personalised, the Qantas Google Ad would need to check for a "You're The Reason We Fly" cookie on my laptop, and if it exists, go grab my image from the 30,000 plus they have received, then render that image and my name dynamically in the Google AD - quite smart if this is the case.


http://www.16right.com/MessageBoard/Grahame - Qantas Ad.jpg

[Philip Argy]

I'm having the same experience Grahame and it started within about 30 minutes of my registration, which I thought was pretty impressive.

[Grahame Hutchison]

I registered a couple of weeks back, but only noticed my image in the Google Ad today.

Just noticed your signature and can sympathise with you. I was Platinum for 5 years, and then stopped flying internationally for work. Qantas kept me at Platinum status for 2 more years without having flown a single sector with them, and only put me back to Gold this year. This one of the nice stories you seldom hear amongst the continuous criticism of Qantas.

[Philip Argy]

It's true that I managed to get an extra 'sticky' year of QF Platinum before being demoted to Gold but my real point was that I didn't really travel that much less - I just started taking all the RedE fare deals that were going. Once I lost my QF Platinum status I got Virgin to honour their 'matching' status promise and got Gold out of them too. They were quicker off the mark than Qantas with the dedicated boarding queue, which I must say I find very convenient, but because I've now been using both, it's disloyal enough to prevent me ever getting back to Platinum status with either (unless I win Lotto and can travel J class all the time)!

My signature block just reflects my observation that it's actually not frequent flying that is rewarded - it's how much you spend. Virgin is the same, so I'm not singling out Qantas. But if I flew F or J class everywhere to get my status points, I wouldn't really need Platinum status as I'd get the perks with the fare, so what's the point?

[Grahame Hutchison]

Same Ad but on Airliners this time ...

http://www.16right.com/MessageBoard/Grahame - Qantas Ad 2.jpg

[Josh Cliff]

There must be a cookie somewhere because I signed up and get the same thing in ads at various places lol!!

[Rob R]

If it wasn't got the voice over, you would think the ad is about insurance or super.

[Ray P.]

It's a terrible ad. ...
...The reality is, the advert is a striking resemblance of the mess they currently find themselves in - that being -
A truck load of unsalvageable orange splattered across a country road.

So Liam, I should take your critique as being completely objective? :D

I actually like it. From my perspective, nothing tugs people's heartstrings more than making them feel very important, which is exactly the message Qantas are trying to portray (whether or not that is the Company's actual plan on the ground). But then again, I am blissfully aware that these advertising companies get paid gazillions of dollars because that actually do have a clue what the average person wants. I am certainly no marketting expert, so if I think differently, then in that regard, I am probably not the average person.

[Alexander.L]

If QF wanted to make people feel specials they should of tryed something like this http://www.youtube.com/watch?v=MChxr8bc_Yo

[Thomas Collins]

Details on the campaign can be viewed here (http://www.youtube.com/watch?v=mI3_RfaQ8ig&feature=plcp)

[James Smith]

You all miss the point of the ad. It is a tribute to us spotters with all the people featured looking up at the QANTAS aircraft flying overhead. Just like we do. So thank you QANTAS for the acknowledgement.

[greg willy]

To be blunt its awful. Cheap and ineffective compared to the commercials British Airways did over the last few years. I can imagine some advertising types selling the concept to the QF management team and the board.
The trouble is it doesn't inspire you to do anything...like fly with them.
Even the Virgin commercial with all these smart looking types marching toward an aircraft was ordinary but at least it showed some movement and activity around flying...not some bloke on the roof of a building look into the sky.
And of course Ch 9 must have done a deal to get their team to London because the Qantas commercial appears every 10 minutes. Bring back the Singapore Girl in the streets of Paris/London/New York being kind and friendly with some great music and stunning visual shots....thats why you want to fly with them

[Rowan McKeever]

Does it really appear that often Greg?? I live just outside Canberra and have never seen it except on youtube. I assume we get it down here...???

[Ricky T]

Personally, I don't mind the ad, it is slowly growing on me and I applaud them for at least trying to take a different approach.

And of course Ch 9 must have done a deal to get their team to London because the Qantas commercial appears every 10 minutes. Bring back the Singapore Girl in the streets of Paris/London/New York being kind and friendly with some great music and stunning visual shots....thats why you want to fly with them

Greg, I think you will find that QF is an official sponsor of the Australian Olympic team and hence you tend to see a lot of their ads during the coverage. The same goes to Telstra, Coles, Swisse, CBA (who are all sponsors of the team). This is perhaps why you wouldn't see ads for Optus, Woolworhs, Virgin Blue, NAB, ANZ during the coverage.

[Ellis Taylor]

FWIW, I think it's a pretty poor effort, and this campaign will not get the sort of penetration that Qantas are after. The first time I saw the ad, I thought it was for insurance and just kept flicking through - it took my wife telling me it was a Qantas ad to pay any attention to it, and even then it didn't make me feel anything for the brand.

[greg willy]

I am working in Sydney for 2 weeks and watching the Olympics on Ch 9 I seem to see it all the time...and yes the other sponsors...but Ch 9 put the QF ad at the start of the commercials and I know they have a deal with the AOC but I also know they have a deal with Ch 9 as the "cast and crew" all flew to London with QF.....but the real issue is...."does it make you want to fly with them"?......I do and very frequently but I feel they have been sold a "pup" by some pny-tailed creative director with this crap ad!!!

[greg willy]

ps I just bought QF32 at BIG W today...outstanding read and would recommend it
also cheaper at Big W than Dymocks

[Peter H.]

Couple of thoughts with the way Qantas is heading:

1) won't be long before it is just a ticketing agent (on International flights) under a QF flight number but a lottery on what airlines you get

2) Qantas wants to be careful as when they shove QF passengers on other airlines like Emirates passengers will soon find out what excellent services they have been missing out on being "loyal" to Qantas

Just some thoughts. No wonder numbers are declining on QF when people fly on other airlines with the QF flight code

[Maikha Ly]

I thought Ansett's "Absolutely" campaign was a good attempt to try and clean the reputation of that carrier. I still feel it was a good one for its time, much better than this current Qantas one which I also thought was some lame Superannuation ad or something.

And I'm with Greg.... Singapore Girls :)

[Paul f.]

I still like the Australian Airlines ad from the 80,s "You should see us now", i think its on Youtube.

[Brenden S]

1961
http://www.youtube.com/watch?v=iJ14QiLugnM&feature=related

1965
http://www.youtube.com/watch?v=SvofFTvm804

http://www.youtube.com/watch?v=HM2jlWSjEYc

http://www.youtube.com/watch?v=Or_z7s0jb88


1983
http://www.youtube.com/watch?v=6UoSLavikZs&feature=related

1987
http://www.youtube.com/watch?v=L6xOiQLrq0Q

1989 B747-438
http://www.youtube.com/watch?v=Kz2GS5aG4C4

1995
http://www.youtube.com/watch?v=VNOmsbL64wQ

1998
http://www.youtube.com/watch?v=hbGuqmaDgLA

2000
http://www.youtube.com/watch?v=PheKLisDnp8

200?
http://www.youtube.com/watch?v=eiAJXAYtyWI&feature=related

2009
http://www.youtube.com/watch?v=ze6D-59bLX0

History
http://www.youtube.com/watch?v=UILHgEebl2U&feature=related

[Maikha Ly]

I still like the Australian Airlines ad from the 80,s "You should see us now", i think its on Youtube.Agreed! I love these ads and the jingles behind them:

http://www.youtube.com/watch?v=ULFko_g2EfE
http://www.youtube.com/watch?v=fCCNdlfPIMg

[Rob R]

The Australian Airlines ads from the late 80's/ early 90's have the 737-400 in them and now in 2012 Qantas is still flying them. So much for having a modern feet.

[Bernie P]

... So much for having a modern feet.

Bahahahaha.... :D

[Mick B]

The Australian Airlines ads from the late 80's/ early 90's have the 737-400 in them and now in 2012 Qantas is still flying them. So much for having a modern feet.

Give me a 737-400 over a cheap and nasty Jungle Jet any day of the week. If they are still flying in 20 years time I'll eat my hat!