I hope they will be more like Jetstar Australia, rather than Jetstar Asia. I prefer the aussie uniform, and we dont have advertisements in our A320 cabins!! They should stick clear of the Jetstar Asia idea of an airline, well thats my view
Will be interesting to see a 737 in the JQ Livery!!, if this happens! |
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Do you think Jetstar Asia will eventually be collapsed under the one operating name of Jetstar Pacific? Under such a title, all future ventures throughout Asia would all come under the one airline, with Jetstar Australia being the only separate annex.
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Virgin Blue have somewhat got into the act also with an interline agreement with Vietnam airlines.
http://www.virginblue.com.au/AboutUs...s/P_003944.htm Quote:
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Here is Jetstar's New Livery for "Jetstar Pacific", A320 of course
http://www.thanhniennews.com/images/...tar-107-08.jpg |
If your interested, here is the Link to the new Vietnam Website
http://www.jetstar.com/ve/index.html |
I really dont like the logo!
JetStar* so in fact its JetStarStar |
The problem is in Asia is that Jet* is often just read as 'Jet' so when people ring up to book, they can get put through to Jet Airways, rather than Jetstar. This was a big problem when Jetstar Asia transitioned to the generic Jetstar brand. This is not so much a problem here, because we see many more symbols and automatically substitute a word for it. Not so in many Asian cultures.
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I understand the logic, but think they could do better with the logo tho.
Like Jetstar then the orange star?!? |
Yeah I agree it's not the best but the problem with using the three colours was with the application on a number of different surfaces. They wanted to be able to apply the brand to a number of different backgrounds using the same colours. There's a whole bunch of branding guidelines which were involved, and at the end of the day the 'Jetstar' text with the orange star won out. In the end, it really came down to the call of the appropriate managers.
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