Advertising isn't used just to sell something. A lot is actually targeted at employee's to help build moral etc. Indeed I recall the the Enya theme Ansett adds years ago had no real point except for for creating a positive immage for the company, which included the staff.
With these aircraft being painted in Boeing house colours (why are people calling them Dreamliner colours?) maybe the reason is building pride in the Boeing company. Afterall it must be a serious embarassment to them that they are yet to get a 787 into the sky, and indeed it seems even the rollout of the 787 was contrived. So why not paint some aircraft in house colours?
|