Quote:
Originally Posted by Saj_A
Here's an interesting perspective from one of my close colleagues:
Link
For years BA has struggled to convince that it is ‘the’ international airline of choice. From a market standpoint the view has long been that the airlines higher margin North Atlantic routes are its major strength and the rest of the international route based structure comes close behind. Achieving a deal with an airline such as Qantas would in my view do nothing but enhance the strategic potential of both airlines and give them a commanding position against the fast rising star airline in the Mid and Far East. Eventually, it is also my belief that when the time comes that some kind of deal with American Airlines emerges that can meet with international regulatory concerns this really could become a very formidable international airline. |
The thing I don't follow with these Alliances is how having a share in a company strengthens things when these airlines are already in alliance with each other? The same thing came up when BA was planning on taking a stake in Iberia (does anyone know how that is going BTW, haven't heard anything for sometime).
So like I said, the point is if they are already alligned and working together then how does ownership make it any stronger? Or could it be that the members of Oneworld are not quite as close a knit family to their rivals in Star.