Perhaps think they are doing something like "Main Cabin Select" as Virgin America.
Currently Virgin Blue is a no-frills airline where if you need to be feed, entertained or luggage carried for free you have to pay $ or pay $$$ for Premium Economy. Think a class in between that you pay $$ and you can get all those 3 things for free is reasonable. If the price is cheap enough I think it will become a huge threat to Qantas, where some passengers looking for a better full service carrier will shift to DJ as it has better service and newer aircraft (DJ's new E190 & B738 compared to those aging B763s running on QF Domestic for some most popular routes)
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