Ok Stephen, how about this:
"reinvest our profits in aircraft purchase to continue to grow Qantas in difficult times.''
Profits,
Grow - Don't sound like difficult times to me.
Ok maybe i should have worded it better to get my point across. So shoot me, at least at the moment i'd die happy

It just sounds like a bad choice of words in Mr Dixon's statement mixing PROFIT and DIFFICULT TIMES together!