One look at the seat they call "Premium" is enough to turn any regular traveller off the concept totally.
Not sure the origin of the market research that suggested the idea would fly, however, JB might be well advised to pursue a refund. How could anyone in their right mind expect to generate significantly greater revenue from a seat that is ostensibly the same as the other 27 rows of 6 - except it's red (they go faster so I'm reliably told !) and has a natty little table in between my red seat and the next one. Pleaaaaassseee.
In all my travelling and that of friends/peers/colleagues in the past 24 months, I know of one person that graced a seat and that was a complimentary upgrade. On many of the flights I took, the front of the house was empty ! ! !