I have no "inside knowledge" but pure commercial acumen and watching the industry makes me think the following:
-SQ has often been rumoured to wanting out of it's Virgin Atlantic investment, so it's motivation to stop DJ using the Virgin name has probably waned a lot;
-SQ -even with little motivation to exclude DJ from using the Virgin name- would be open to allowing DJ to use it "if the price was right".
-SQ might view co-branded, co-shared, interlined etc etc services accross the Pacific as the most viable option in the forseeable future for them and use the Virgin name as a bargaining chip;
-SQ is likely to have more interest in partnering with a relaunched "new DJ" then the current version.............
With the above in mind I find it suprising how many conflicting and somewhat "definitive" statements have been made on this post......as unless you had high-level inside knowledge it should be hard to make any definitive statement.
|