Quote:
Originally Posted by Todd Hendry
I don't know what you do but I doubt you have the passion for the company you work for that most QF employees have.
So if transform means take stuff away and hope they can perform the same then let's hope it doesn't happen to you. It sucks.
Regards Todd.
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Sorry Todd, but herein lay the root problem. Passion does not generate the money required to operate an airline let alone return sufficient money to the investors who own the company. The traveling public will not dip into their pockets and pay a premium price for this passion when they can fly on other airlines that have a substantially lower cost base. Simple economics I am afraid.
The current Qantas model was perfect for the days that Lee was referring to when the industry was heavily protected. But alas with deregulation of the domestic market and the rise and transformation of Virgin from LCC to mainstream carrier Qantas is pushing the proverbial up hill. On the international front they are facing increased competition from companies owned by oil rich gulf countries that operate as tax havens, as well as a raft of Asian carriers who have substantially lower cost bases. How is Qantas meant to compete? You tell me where they can reduce costs to allow them to be competitive. And don't roll out tripe about bonuses to exec's, in the grand scheme of things these are a drop in the ocean.
So if some how Qantas employee's can convince Joe public to pay more than their competition then clearly the status quo can exist, if they cannot then something must give.