Quote:
Originally Posted by Ash W
Passion does not generate the money required to operate an airline let alone return sufficient money to the investors who own the company.
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I actually think that passion does and has translate into income. I believe that Qantas especially has a following that is enviable to many other airlines (and the following is not just airline enthusiasts). Qantas is quitessentially Australian and we are a proud nation, proud of Qantas and it is our airline. If it was to be acknowledged, it is probably this passion that keeps bringing return customer and account customers to Qantas. Passion like loyalty however, is only maintained if the incentive present. It would appear that the incentive is at minimal best.