I reserved the 2 seaters at the back of the 744 on my way back from HKG as they provided me with some extra space. I would probably not have got those 2 seats had I not paid for them (well, I didn't actually pay with money, I used 5000 points).
So in answer to your question about paying additional money, it really depends on whether you want to seat in particular areas, or run the risk of being separated from your group by Qantas allocating the seats for you.
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