Maybe they are the leaders, for the simple fact everyone buys Canon/Nikon because someone else told them they were the best. Unfortunately I would rather make up my own mind than be one of the flock who mindlessly take anothers word for something and buy it based on referral.
Compare the 450D to the K20D and you will find the K20D feels much more rugged and solid and is extremely well featured. Admittedly Pentax are a long way short of Canon in the lens department however Pentax are starting to release some great lenses.
Canon does also admittedly make fantastic high end digital SLR cameras however in the low-medium price range of Sub $2,000 models I don't think they necessarily have it in the bag on quality.
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