Quote:
Originally Posted by Ash W
Torin, what are you reading from Ray's post that I'm not? What does bringing the NZ registered aircraft back onto the Aus register got to do with diluting brand image and what does it have to do with Ansett?
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What I think Torin means is that if keeping them ZK registered saves money then this is good for the Virgin Blue company. Torin is implying that if Ansett exec's had kept a better watch on costs (a lot of little things eventually add up over time!) they may not have found themselves in such dire predicament.
In terms of diluting brand image, I think Torin is NOT saying that having them ZK/VH registered will effect brand image. What Torin IS saying is that where you have small things like this, that $$ can be saved WITHOUT damaging image, then VB seek out the lesser cost option.