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#1
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“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford. |
#2
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A follow up article today on Quartz:
http://qz.com/155123/qantas-will-be-...-be-australia/ This is the worst case of journalism I've ever seen. It's basically a press release from Qantas posted almost word for word. Not a single word about the incompetence of the board and Joyce. The end game it looks like to be the selling Qantas bit by bit. It's really a sad day for the kangaroo. |
#3
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#4
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Good article.
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#5
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Joyce inherited a legacy issue. Dixon and his policies created much of the mess Joyce inherited. Admittedly scaling down the airline internationally is not really a growth strategy but when you pick up a lousy hand of cards you have to play them the best way you can.
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#6
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Hi All,
Qantas has the aircraft to grow, but they tried to use the wrong type of aircraft for given routes. Eg. B744 to San Francisco and to Rome. Routes from Melbourne to San Francisco via Honolulu, Rome via Singapore, Johannesburg via Perth, Mumbai via Singapore, and Vancouver via Auckland are all in Range of an Airbus A330 Aircraft. There was also a market for flights to Vancouver via HNL ex YMML. There are more foreign tails at YMML than QF ones. EK 3 Times Daily SIA 3 sometimes 4 times Daily CX 3 Times Daily MH 3 Times Daily No wonder QF going down the drain. Also - I think Qantas has lost the Plot!! There have been more Uniform Changes over the past 15 years than it needed to be, thus wasting money it doesn't need to waste. Every change in Uniform must cost many millions of dollars, including paying Top Designers thousands to do the work. If you look at Emirates and Singapore Airlines, their uniforms haven't changed a great deal, if any, while Qantas Uniforms have had major makeovers. As for the current ad, well that is the worst ad I seen. It doesn't make me want to fly with Qantas at all!! And that was the point of the ad, to bring customers to want to make them fly Qantas. The whole Qantas board needs to be Sacked for the way they have allowed the Airline to run itself into the ground and also for approving this current ad. Qantas has reduced their overseas network of destinations because of poor choice in buying the wrong type of aircraft, and yet they expect customers to fly with them, when they have cut the very routes customers want to fly to. In closing, why didn't Qantas buy the B777-200LR?? This could have been a Premium (First, Business and Prem Econ) Long Haul Service Ex YMML and SYD via Perth to LHR - Both ways and also a second LAX service for YMML. These are my own opinions Stuart
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Qantas B743's - A Classic |
#7
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The San Francisco route was profitable wasn't it? It's just that they felt Dallas would be even more profitable and a more effective utilisation of the fleet.
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What Qantas needed was the 777-300/ER (yes, I know, it's a beaten horse) for routes to the US in particular. However, CASA's strict ETOPS rule, which I believe is limited to 180 mins verse up to 330 elsewhere means the 77W wouldn't have worked on places like JNB (see VA's attempt) and SCL. So that limits the destinations because of Australia's geographic isolation. If this was changed, perhaps the 777-9x will be a very good consideration. However, I think the 351 could be a very good fit for the QF fleet to replace the 747's and bridge the gap between the 787-9 and the A380. We shall see what happens anyway, hopefully by then CASA will relax those restrictions. The A330 is the perfect aircraft for expansion into Asia. However, the 789 will do that even better. Quote:
Anyway, the reason those airlines can do it is because they operate in one megahub base and just use massive feed from a variety of destinations to be able to support such a frequency. The problem Qantas has is simply it's geography. It's much harder to do multiple-frequency flights in that regard because we're at the end of the line for these journeys, and our population simply isn't big enough to support that much feed. Explain to me what flying 4 x SYD - SIN flights would achieve? Probably not much. However, MEL/SYD/BNE-SIN will give you the coveted "three tails" that you seem to measure an airline's success by, which is a reasonable strategy. Qantas needs to be more creative by expanding in places like Perth, Brisbane and Melbourne and even smaller centres such as Adelaide rather than being so Sydney centric. (Which is probably what you were trying to convey anyway) Quote:
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Now, the fleet. Qantas wasn't helped by the whole 787 debacle, which would have made things much easier. I do raise my eyebrows at Jetstar receiving them first, though. Surely they could have coped with the A332's until Qantas got itself in order? Perhaps it's for the better though, the 787-9 will probably be much more capable anyway. I don't think the 77W is the magic solution as mentioned before because of CASA restrictions. If they were lifted, it would be economical to buy them, as a small subfleet wouldn't be worth it as 747's would still be needed for those mentioned routes. I think what could work really well is using the 777's to Dubai and then sending them to different destinations in Europe where EK have run out of their bilateral agreement slots, such as BER with a codeshare. That way, QF can tap into Emirates' feed and get these flights profitably working. I feel as though getting into partnership with Qatar would have been a much better move. Qantas could have expanded from Australia with flights to Doha (QR only does PER/MEL I think?) as well as continuing flights using the same proposed model with EK that I mentioned above. Quote:
These are my own opinions.
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Sigh. |
#8
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Just a few things, ETOPS/EDTO is not a CASA restriction, it is an aircraft certification process that is conducted by either the FAA or EASA in Europe. CASA may set further operator requirements on ETOPS/EDTO flights but the 180 minute rule is stipulated on the aircraft manufacturing certification.
We all admit QF has made many mistakes in recent years but all could of been resolved in their recent assistance to MAS with joining OW. QF could of done to MAS, what EK is doing to QF. They could of moved hubs to KUL, gotten the feeder traffic from MAS and expanded its INTL OPS from KUL. Instead QF has completely given the *** to MAS and tunnel vissioned on EK. As much as it is a dead horse, yes the B777 was and still is the best option for a QF revival, they need to swallow their pride and understand that the aircraft will work for them in key markets into Asian and US, even a stretch to the EU. AJ and the board need to drop the rhetoric of this 65% line in the sand BS and maintain that by high quality service. I have flown more times on QF this year that VA (not by choice mind you) and the potential is there however the fleet and staff are not following in the same way. AJ needs to stop whining and take some ownership of HIS role within the airline, yes there may of been contributing factors by previous CEOs etc however a leader is seen as someone that provide a strategic vision and direction, not someone that crys wolf at the first sign of hardship. IF QF really wanted to, they could go to a lower rate airline and buy slots of them for aircraft that they need TODAY. It is a sad time currently in T1(for those in ML would get that) and it is sad to see what is really happening and why no real action is been taken board. I understand the 2011 grounding but there are companies in the world that have had worse circumstances then this and have come out better. The QSA is not a hindrance, it's just an excuse, EK does NOT want to buy into QF, if they wanted to would of not happened already? No one wanted to buy something that looked like it's going to expire tomorrow. VA have raised more capital to increase its wide body fleet, so what if it's come from other "governments", it is helping the Australian economy. This is the first time I have publicly written anything about what has been happening lately in the QF saga, I love the airline, I love the iconicness of it, I was in NYC last year and to see a QF B744 was just magic after being away for over a month. But in the hands of some an empire is falling without an end in sight. I just hope we don't have another AN incident and if it did I wonder if fox and leu will pull out in the 11th hour like last time... |
#9
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Sigh. Last edited by James S.; 12th December 2013 at 05:16 AM. |
#10
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As for the 777-200LR, the main problem is it is very much a niche aircraft that Qantas would need very few of. If Qantas had a fleet of 777's, then adding 4 or 5 -LR's would be no issue, but they don't. Again history has shown that the 777 aircraft that would have been use to Qantas came too late for them, so many sit here in hindsite and ask why they never got them. |
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