Get Ready for a Change

[Garry Emanuel]

One look at the seat they call "Premium" is enough to turn any regular traveller off the concept totally.

Not sure the origin of the market research that suggested the idea would fly, however, JB might be well advised to pursue a refund. How could anyone in their right mind expect to generate significantly greater revenue from a seat that is ostensibly the same as the other 27 rows of 6 - except it's red (they go faster so I'm reliably told !) and has a natty little table in between my red seat and the next one. Pleaaaaassseee.

In all my travelling and that of friends/peers/colleagues in the past 24 months, I know of one person that graced a seat and that was a complimentary upgrade. On many of the flights I took, the front of the house was empty ! ! !

[Will H]

From the horse's mouth earlier this month:

"Business Class will no longer be the exclusive province of Qantas"

"Our push into the corporate market is aimed at providing us with more resilient higher margin business travellers,"

Borghetti said the "New Blue" plan is being finalised with results expected to be implemented in the next 12-18 months.

http://www.flightglobal.com/blogs/wi...earing-pr.html

[Arthur Boy]

Well, Brett may have made the 'Air Fare' but JB will bring real competition to the Rat.

Irish eyes will not be smiling!!

Payback can be such a B1tch!!!

[Ash W]

Originally Posted by Garry Emanuel

. How could anyone in their right mind expect to generate significantly greater revenue from a seat that is ostensibly the same as the other 27 rows of 6 - except it's red (they go faster so I'm reliably told !) and has a natty little table in between my red seat and the next one. Pleaaaaassseee.

Many airlines in Europe do this very thing. BA short haul being a prime example. Of course the difference is the seat is the same colour as the other 100+ seats on the plane.