Pacific Splash: New entrants make waves in Australia-US market
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A quiet duopoly in the Pacific is turning into a four-way fight as two new entrants dive into the market.
Launching long-haul routes during a recession is something airlines try to avoid. But global strategies factor in the decisions byDelta Air Lines and V Australia to join incumbents Qantas Airways and United Airlines on the nonstop US mainland-Australia route. As a result they are boosting the route's capacity by nearly 30% and raising questions about how any of them will ever see any profit in this suddenly over-heated market.