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I disagree James. I think it's very contemporary and a vast improvement on the old 'cheatline' style. I like the colour added to the fuselage as well.
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I agree that it's an improvement in the sense that it presents a fresh and newer image.
Not that I dislike the current scheme, but I still believe after all these years with the same corporate colours, they could have done something completely eye catching and stunning, to distinguish themselves in a highly competitive market.
This half hearted attempt by retaining largely the same font style and exactly the same tail design, in my view, falls far short of any "wow" factor.
I also agree it's going to look just plain boring on an aircraft the size of the 744 or A380.