[Saj_A]

Louis Gallois admission that Airbus’ flagship A380 will experience another period of languishing sales comes as no surprise.

What is surprising is that Gallois is “absolutely convinced” it would be a “success” ignoring the fact that despite being on the market for a decade, it has more than doubled in cost to produce yet cannot sell in any large enough numbers despite the heavy discounting to entice buyers in the first place.

Despite the biggest order boom in aviation history between 2005-2007, the A380 failed match the huge orders seen for the A330, A350, 777 and 787 and now has even less prospect of garnering future business as frequency growth takes charge.

More here.